Case Studies

The Starbucks card is the most significant new product since Frappucino.
-Howard Schultz, Starbucks Chairman, Business Week

Starbucks sold 2.3 million cards in 45 days for $32 million in pre-loaded value.
-Seattle Times

Costco sold $40 million worth of gift certificates in 2001 and expects to surpass that total with gift cards.
-Seattle Times

Last winter, Best Buy reported a $43 million gain in fiscal 2006 from cards that hadn't been used in two or more years. Limited Brands recorded $30 million in 2005 revenue because of unredeemed cards.
-MSN Money News

This year, consumers bought over $24.8 billion in gift cards (34% more than in 2005). That growth is phenomenal...there's no end in sight.
-USA Today