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A fully integrated blogging platform to power your content marketing.
Content marketing for nonprofits starts with blogging. Why? Blogging is still the most effective form of content marketing. According to HubSpot, “53% of marketers say blogging is their top content marketing priority.” Long form blog posts are still (even in the midst of a fast-paced society) the best way to drive new visitors to your site and educate your audience about what your organization is all about.
If you’re like most small (but growing) nonprofit leaders, it’s simply finding the time to sit down long enough to create blog content that relates to your whole audience (which is generally made up of a combination of top funnel content subscribers all the way down to your highly invested, individual donors). Because planning for and sitting down to write your blog can be challenging, you need a blogging platform that guides you through blogging best practices (for SEO optimization) while you write…while making it “drag and drop easy” to add images and videos to your blog post.
With HubSpot’s blogging platform, blogging is now that easy to do; you can write, format, edit, and publish blog content in the same platform and in one sitting.
With HubSpot’s easy-to-use blog editor, you can draft content, quickly insert images, format headers, and add links with the on-page editor. You’ll rest easy knowing that every blog article is automatically optimized for mobile.
Additionally, you can write high-quality blog posts that help you get found in search, social media, and beyond with the built-in ‘Optimize my Blog’ feature. This ensures that you have the correct header tag, meta descriptions, titles and optimizes the searchability of your blog post.
Lastly, with the HubSpot blogging platform, you can promote your content and analyze its performance (you see the timeline of your blog traffic; from the start of the subscriber’s journey to them actually joining your cause or donating). You can also get your blog content in front of the right people at the right time with customizable subscriber emails that automatically notify readers when you publish new content so your dedicated readers never miss a post.
If your organization wants to gain new followers and donors, blogging is the best place to start. With CauseDriven Marketing and their insight into how to best use HubSpot’s blogging platform, your nonprofit can quickly gain traction and drive new donors to your cause.