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Nonprofit websites (now more than ever) have to be ready for inbound traffic at all times of the day (or night)! It’s hard to predict when web visitors may show up on your website, but in order to be ready you should consider the predictive, proactive chat tool called Conversations from HubSpot.
With live chat, team email, a Facebook Messenger integration, and an easy-to-use chatbot builder, HubSpot Conversations gives you the messaging tools and context to have unlimited, personalized conversations with contacts and donors at scale.
If your organization has mapped out an Inbound Persona strategy, you’re well on your way to understanding how to set up your Conversations comms strategy. You can even tailor the chat communication in the chatbot to be designed by the responses from the contact chatting with you or by the landing page that they are chatting you on. There are so many configurable chat options available and they help nurture your contacts and can also alert your nonprofit staff to follow up or live chat with the contact.
Most nonprofits tend to silo their communications which can also derail momentum with an inbound contact or donor. Stop siloing and letting messages to your team email aliases slip through the cracks. Hook up your shared email aliases to the Conversations inbox to take teamwork to a whole new level and maintain a transparent view of every email.
When your website offers a Live Chat option, you are creating a new funnel of communication and thus new opportunities for your organization! CauseDriven Marketing is well-versed in building out this HubSpot Conversations tool and they’re ready to help get this tool working for you.