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Each email subscriber is a real person. It’s time to treat them like one.
For nonprofits and charitable organizations, it’s possibly the greatest paradigm shift to go from mass marketing emails (like a general email newsletter) that gives a periodic, organizational summary to sending personalized emails that are tailored to the email subscriber’s preferences.
You may ask, what’s the difference? Studies show that when you personalize emails you get more opens and clickthroughs.
In fact, you can use an email subscriber’s lifecycle stage, list membership, or any information in their contact records to automatically serve up the most relevant subject lines, content, links, attachments, and calls-to-action by using HubSpot’s Marketing CRM. This takes the guesswork out of the question, “what will make the email subscriber read and respond to my emails?” and even automate the email-sending and tracking process for your organization.
Does your organization send out regular email campaigns for raising awareness or for fundraising? Now you can maximize the impact of your most important email campaigns with A/B tests and glean detailed engagement analytics (that help you measure email effectiveness).
Use A/B tests to uncover the subject lines that get the most opens, and the content and calls-to-action that earn you better engagement rates and more sales.
If you’re not a graphic designer by trade or skill level, you can also quickly draft email campaigns that look professionally designed and display perfectly across any device – all by yourself. Stop sending out emails that lack quality design or off-brand assets that aren’t aesthetically pleasing. Get started with one of our goal-based email templates, or choose from dozens of templates in our marketplace that are proven to convert.
With HubSpot’s easy-to-use drag and drop email design editor, you can customize your layout, add calls-to-action and images, and modify your content and colors to match your brand.