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As a nonprofit leader, do you ever feel overwhelmed with all of the nonprofit landing pages & forms that you have tied to your marketing emails, website, and social media? Your organization has to collect data (from landing pages) from your supporters whether it be for event registration, volunteer management, online surveys, or from other miscellaneous forms. It can be overwhelming if you’re having to use multiple, disparate systems to collect data and it makes it difficult to track. Additionally, every incoming form submission gives you valuable information for reporting and data mining and if your collected data isn’t “informing” your marketing communications then you’re not effectively using the data you’re actually collecting.
No matter the purpose of the landing page/form, HubSpot has a landing page template for you and at CauseDriven Marketing we design landing page and form templates that are ready-made (and mobile optimized) for nonprofits! Simply add copy and form fields to a professional-looking template or create one from scratch; it only takes a few minutes to build a landing page and plug in a form that captures all the data points that you need.
Many marketers ask the question of what is more effective (as far as conversion rate): a landing page or a pop up form. According to a study from Omnisend, Landing pages have the highest conversion rate (23%) whereas popups have the second-lowest conversion rate (3%) for form collection. As you can see, landing pages are the most effective way to communicate your purpose and get someone to submit their form data.
Additionally, with HubSpot, landing pages can actually be personalized to show previously collected form data. For example, if a subscriber previously submitted their name on a form, when they land on your next landing page the page can greet them by name! When your landing pages are smart enough to display personal attributes like this, it can increase your conversion rate dramatically!
Lastly, with HubSpot landing pages, you can Identify your best converting landing pages in a centralized dashboard. Get insight into SEO optimization and you can even test up to five variations of a page and have HubSpot automatically choose the winner.
CauseDriven Marketing can help you learn all of the possibilities about landing pages and collecting form data; start getting more conversions today with a marketing plan that’s built for your success.