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Virtually every nonprofit or charity uses social media to quickly communicate content to their supporters; it’s quick and easy to send a social message from any smartphone or tablet. However, how many nonprofits are truly using Social Tools as an informed marketing channel?
It starts with what is called Social Listening (HubSpot calls it Social Monitoring). According to statistics, “Social listening is the number one tactic used by marketers.” This enables any organization to gain instant social feedback and channel said feedback into social conversations or interactions and allow your org to follow up. According to Statista, “Improved traffic, lead generation, and growing fan loyalty are among the top reasons why marketers see value in employing social networks in their campaigns.” CauseDriven Marketing can help you strategically align social with your campaign strategy. Spend more time connecting with the people who matter most with time-saving tools that help you prioritize your social interactions.
Also, HubSpot’s Social Tools allow you to either manually publish content directly to LinkedIn, Facebook, Instagram, and Twitter, or connect your social accounts to your blog and automatically share new content as it gets published. You can schedule future social posts with one click and even get suggestions about the best times of the day to post on social media.
These Social Tools are easy to use and help you gain social insights, but the most important factor of all is that these social tools help to tie into your organization’s bottom line. Out-of-the-box social reports let you compare the performance of different platforms, campaigns, and publishing times. Use YouTube Reports to understand how your target audience is engaging with your video content, and develop a more nuanced video strategy.
Overall, Social Tools are critical to your success, but you’ve got to set up a way for your nonprofit to respond to those interactions in a timely manner that can be duplicated and channeled properly for follow up. Don’t be left behind with dated social media practices, get up to speed quickly with these Social Tools.