Does your organization send out a monthly newsletter? How about a periodic inspirational article via email or social media? Or perhaps a blog post aimed at benefiting and informing those who support your cause?
If the answer is “yes,” then your organization faces the same challenges as thousands of other organizations around the world. Oftentimes, your emails are opened and read by your loyal supporters. But statistics indicate that you may have difficulty presenting a compelling “call to action” when petitioning financial support because you want the messaging to be right and you want to secure continuity if a donor clicks through the email to give financial support.
This is precisely where many giving systems and processors fall short. When a donor clicks “Give Now,” they then have to click multiple buttons to eventually arrive at a Giving Page, only to encounter a poorly defined message. If you’re promoting a sponsorship program or a specific giving “ask” with targeted giving amounts, your donor is left to wonder how much they should give (a one-time gift, or a schedule of recurring giving donations?) and how to translate your email “ask” into a completed gift.
PTC’s Integrated Email Giving Campaigns or “E-Appeals” offer data and messaging continuity that will help present your donors a clear message and allow them to seamlessly transition from comprehending your call to action to executing their gift.